WHAT THE VIBE’S ABOUT
WELCOME TO TRUE BLUE VIBES
WELCOME TO
TRUE BLUE VIBES
At True Blue Vibes, our mantra is to “Live Authentic.” Embracing an island lifestyle, we honor surf, sun, and the connection we share on this big, blue planet. Every handcrafted product we create is infused with love, bringing more beach vibes and relaxation to your life. With salt and sand in our hair, family always first, and endless dreams of the next wave, we believe life’s beauty lies in the little things. That’s the heart of True Blue Vibes. Join us in celebrating these moments—when we come together, it can be yours too.
SARASOTA DREAMIN’/THE COLLECTION
A visual journey through the newest expressions of True Blue Vibes, featuring our Aura capsule and the essence of laid-back luxury. Shot in the heart of Sarasota with our beloved ambassadors, this film captures the spirit of coastal living, creative freedom, and authentic connection. From sun-soaked scenes to soulful silhouettes, this is more than a lookbook—it’s a lifestyle in motion.
SHOP THE LOOK
Meet the vibe tribe
True Blue Vibes brings together a vibrant “Vibe Tribe,” each character crafted by founder Tatyana Sharoubim-Stewart, representing the spirit of the brand:
- Audubon the Flamingo: A lively party-starter, bringing vibrant colors and coastal beats.
- Bandido the Tiger: A playful soul with a mighty roar, delighting village kids with joyful rides.
- Mak the Alligator: The wise Brand Ambassador who loves surf, friendship, and toasts at his beachside restaurant.
- Kismet: A mystical mermaid and earthly mother, appearing just when her lyrical wisdom is needed.
- Swizzle the Sailor: A high-heeled captain, master of the seas, known for mixing up the perfect margarita.
- Kasbah the Island Healer: Skilled in botanical medicine and culinary arts, with Bandido always by her side.
Each embodies the authenticity and warmth of True Blue Vibes, welcoming all to the tribe.
Meet the vibe tribe
True Blue Vibes brings together a vibrant “Vibe Tribe,” each character crafted by founder Tatyana Sharoubim-Stewart, representing the spirit of the brand:
- Audubon the Flamingo: A lively party-starter, bringing vibrant colors and coastal beats.
- Bandido the Tiger: A playful soul with a mighty roar, delighting village kids with joyful rides.
- Mak the Alligator: The wise Brand Ambassador who loves surf, friendship, and toasts at his beachside restaurant.
- Kismet: A mystical mermaid and earthly mother, appearing just when her lyrical wisdom is needed.
- Swizzle the Sailor: A high-heeled captain, master of the seas, known for mixing up the perfect margarita.
- Kasbah the Island Healer: Skilled in botanical medicine and culinary arts, with Bandido always by her side.
Each embodies the authenticity and warmth of True Blue Vibes, welcoming all to the tribe.
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